#2
FOR VALUE IN AMERICA
Ranked second only to Costco for value among American businesses, in a Forbes and 100X study of 30 million companies.
2LivingbetterDennis Hatlen, Independent Wellness Guide
Confirmed
You’re In. Your Free Guide Is On Its Way.
Check your inbox in the next two minutes for The Absorption Gap. Or skip the wait and open it right now below.
What’s Inside
7 Reasons Your Vitamins Aren’t Working, What to Take Instead, and Why the Fix Could Also Pay You
The Absorption Gap: why up to $340 a month is leaving your body the same way it came in, and the 7 manufacturing shortcuts that cause it.
The Smart Switch: how to redirect the money you already spend into products your body actually uses. No bigger budget. Same store run, smarter store.
Great Products Create Even Better Opportunities: why customers who feel the difference keep reordering, and how that repeat order can quietly become repeat income for your family.
Download The Absorption Gap Now
PDF, 10 pages, 12-minute read. A copy is also in your inbox.
Recognized for Value. Backed by Consumer Ratings.
Before you read The Absorption Gap, here's something worth knowing about the company behind the products. It has been recognized by Forbes for the value it delivers to consumers.
#2
Best Brand for Value
Forbes • 2026
Second Only to Costco
It ranked #2 on Forbes' 2026 Best Brands for Value list — ahead of thousands of other brands evaluated in the research.
4.7 Million
Consumer Ratings
160,000+
Consumers
5,500+
Brands Evaluated
Forbes created the 2026 Best Brands for Value ranking in partnership with consumer-insights company HundredX. The top 300 brands made the final list.
Now Continue
Now Discover The Absorption Gap
Recognition for value is important. But when it comes to nutrition, there's another question worth asking: How much of what you take is your body actually able to use? That's the idea behind The Absorption Gap.
Continue below to discover why what's on the label may only be part of the story.
A Quick Note From Dennis
Watch this 2-minute message before you read the guide.
Dennis walks you through what to look at first in your own cabinet, and what to do the moment you feel the difference.
Prefer to talk? Call or text Dennis at 608-509-6131.
Backed by Four Decades of Stability and Real Consumer Trust
40 Years
Of Integrity
Founded in 1985 on one axiom: exceptional products at reasonable prices. Serving families for over four decades.
60,000+
Daily Orders
Families reorder from this direct-to-consumer wellness shopping club every single day. They stay because they feel it.
Why This Matters Twice
The Same Reason the Products Work Is the Reason the Opportunity Works.
A vitamin your body absorbs at 5% is a product people quit. A product you can feel is a product people reorder. Every reorder is proof it worked.
In this model, every reorder is also a small check to the person who helped that family switch. No inventory. No selling. No quotas. Just switching your store, and sharing this guide with the people who ask why you have more energy.
If your household is going to switch anyway, would you rather be the one who was told about it, or the one who told others?
Book a Free 15-Minute Call with Dennis
I'll do a free 15 minute call with you. No hype, just results. Remember, one simple change is all you need to a healthier you.
P.S. Our conversation can take as little as 15 minutes, and will cost you nothing.
Text 608-509-6131 to book your call
Text Dennis NowOne of America's Most Trusted Manufacturers
450+ Products. 6 Categories. Never Sold in Stores.
For four decades, one American manufacturer has shipped health and wellness products factory-direct to families — no middleman, no retail markup, no store shelf. Customers keep ordering year after year.
96%
Customer Retention Rate
450+
Health & Wellness Products
40 Years
American Manufacturing
Supplements & Nutrition
A daily nutrition pack built on patented mineral technology your body actually absorbs — proven in four human clinical studies to improve more than 25 key health markers. Plus probiotics, heart, brain, joint, and weight management support.
Home Cleaning
Concentrated, plant-based cleaners for laundry, dishes, and every room. Zero chlorine bleach. Zero ammonia. One small bottle does the work of several store-brand jugs.
Personal Care
Bath, body, hair, and oral care for the whole family — including a dry-skin lotion that outperformed the leading dermatologist-recommended brand in clinical testing. Even FDA-registered over-the-counter remedies for your medicine cabinet.
Cosmetics
Skin care, hair care, and makeup made for women who read labels. No parabens. No phthalates. Formulas built to enhance what you have — not cover it up.
Baby Care
Hypoallergenic, plant-based products tested by dermatologists and pediatricians. Diaper rash cream, gentle shampoo and wash, wipes, and lotion — made for the most innocent members of your family.
Essential Oils
Single oils and blends for aromatherapy, cleaning, and everyday household use — from a company whose very first products were built on the power of one legendary essential oil.
If you're already buying these exact products every single month anyway... why wouldn't you get them from the source?
96 out of every 100 customers order again next month. The products earned it.
About Dennis Hatlen
Dennis Hatlen is an Independent Wellness Guide who is helping families live better, close the absorption gap, and for those that want it, build a second stream of income from the products they already buy. Reach him at 608-509-6131, or 2livingbetter@gmail.com.